Experience

MS in Computer Science · Northeastern University

Seattle, WA · GPA 3.9 / 4.0

Front-End Developer · Exascend

Taipei, Taiwan

• –Designed and implemented a custom JavaScript event-tracking system posting structured user interactions to CRM and GA4 APIs, automating cross-platform data capture and cutting manual reporting by 70%.
• –Led end-to-end development of two customer-facing websites from scratch (HTML, CSS, JavaScript), growing monthly active users by 350% and increasing average session engagement time by 22.3%.
• –Ran technical SEO and accessibility audits (Google Search Console, Lighthouse, WCAG) validated via A/B testing, driving a 48.84% increase in page views while ensuring inclusive, accessible experiences.

Growth Marketer / Marketing Project Manager · GoFreight

Taipei, Taiwan

• –Planned and executed conversion rate optimization experiments, growing conversion from 0.38% to 2.55%, and improved technical SEO by raising Lighthouse score from 20 to 70.
• –Managed Google Ads campaigns to cut cost per demo from $5,000 to below $2,000, and expanded into the China market via Baidu Ads, generating $3,150 in inbound pipeline.
• –Planned and executed an SEO migration strategy that held the primary keyword to a one-rank drop, and organized the JCTrans GFFC 12th event achieving a $16,500 target pipeline.